Make Sure You Understand The Search Requirementsīefore you begin any search, it is important to analyze the specific requirements.Tips for Effective Implementation of Boolean Search for Brand Monitoring You will learn about the different operators and general search rules when it comes to conducting searches. In the following section, we focus on some of the tips for conducting a Boolean search. This enables you to identify the brand monitoring tools that you should be using. Further, it is very important that you understand the important basics when using Boolean searches. That is a summary of how a good Boolean search can be useful for your brand monitoring efforts. With Boolean search operators, you can be more specific even when it comes to regionally-based searches. Focus Your Brand Monitoring On Specific Regions: You want to be able to monitor your brand in such a way that you can focus where there is higher potential.Does your brand monitoring tool limit you when it comes to using of search terms? Therefore, you want to be able to use all these possible terms to ensure you don’t miss mentions. There are many possible keywords that clients are using while searching online. In so doing, you will be expected to know about keyword variations. Use More Search Terms: Effective brand monitoring requires you to be vigilant.Therefore, use the Boolean search to make sure you can achieve these. These are alerts of searches that mention your brand or products. To begin with, you want to get alerts on precise mentions. Broaden or Narrow your alert as per the preferences: The Boolean search operators are very useful when it comes to querying.Using Boolean search, you can be able to: Therefore, using Boolean searches, you can monitor mentions that are flooding in more effectively. Without further ado, let’s get started! So, What Can You Achieve Using Boolean Search?ĭid you know that main search engines like Google use Boolean search? We have already indicated that Boolean Search in brand monitoring helps you to get more precise. Towards the end, we will also focus on the Mentionlytics tool and how you can effectively use Boolean search criteria to monitor your brand online using it. Then, we will look at some of the basics you need to effectively use Boolean Search.
First, we will identify what you can achieve using Boolean Search as the basis for brand monitoring.
#Boolean search tools how to
In this article, our focus is to educate you on how to use Boolean Search for a better brand monitoring experience. The most commonly used Boolean operators are AND, OR, Not, and NEAR. Therefore, you can always drill down to the specific mentions that matter to your brand. In short, the Boolean operators provide your search tool with some criteria to use when searching a database. Therefore, by using Keywords and Boolean Operators in your brand monitoring, you restrict or widen the searches. Simply defined, Boolean Search uses Boolean logic to search for certain words or phrases through massive amounts of data. But did you know that Boolean Search can improve the experience?īefore we jump into teaching you how to use Boolean Search for brand monitoring, we want to make sure you understand the basics. Even worse, they are swamped in irrelevant mentions about brands with similar names! This is the main cause of dilemma for brand managers, PR desk executives, and marketing executives while trying to implement online brand monitoring. Unfortunately, many companies will miss a handful of high-value mentions simply because the tool uses poor search strategies. While doing so, they hope they will be able to monitor their brand effectively. Searching online mentions can sometimes seem to be a daunting task! Companies subscribe to different brand monitoring tools.
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